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Eddie Drake serves as the Industry Principal at Snowflake since April 2024, bringing extensive expertise in marketing data strategy and measurement. Prior to this role, Eddie spent six years at Bank of America as Senior Vice President, where responsibilities included leading marketing data strategy and transforming marketing measurement practices. Eddie's earlier experience at Fidelity Investments as Director of Marketing Effectiveness involved significant achievements in marketing mix modeling and media optimization, contributing to substantial growth across a large media investment portfolio. Academic qualifications include a Bachelor of Science in Business Management from Babson College and graduate studies in High Technology and Business Management & Leadership from renowned institutions.