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Christophe Werbrouck is a seasoned marketing professional with extensive experience in audience understanding and strategic planning. Currently serving as a Senior Connection Planner at TBWA\Paris since March 2019, Christophe specializes in helping brands effectively connect with their audiences. Additionally, as an Audience Planner at Proximity Paris since December 2015 and a Performance Marketing Lead for OMNICOM clients, responsibilities include conceiving strategic conversion funnels and integrating digital performance strategies. Christophe also holds a role as a Social Media Strategist and Investor at Snowball.xyz, a fintech startup focused on reinventing investment methods. Previous positions include CRM & Social Media Manager at Withings, Digital Marketing at Gameloft, and strategic roles at 24h00 Network and RAPP. Educational qualifications comprise an MBA in Marketing from OMNES Education and a Bachelor's degree in Publicity and Marketing from École Supérieure de Publicité.