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Tom is an experienced marketing executive in the software as a service (SaaS) industry. He has deep experience in the areas of digital marketing, first party data strategies, customer data platforms (CDPs) and customer experience. Prior to Snipp, he served in leadership roles at SaaS companies in the customer data management, collaboration and project management, data and analytics, public relations and digital marketing categories. He also has experience in management consulting and working in the high technology industry. His educational background includes a Wharton MBA, a Master of Arts degree in International Studies from the University of Pennsylvania and a BA in economics from UCLA.