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Sheyda Heshmati currently serves as the Head of Commercial at SnappGrocery, the leading online supermarket holding company in Iran, overseeing a variety of service offerings, including online and fast delivery options. Prior to this role, Sheyda worked as a Business Manager at Digikalajet and held positions at Digikala.com as an FMCG Category Manager and at Oshanak Chain Stores Company as a Category Manager focusing on beverages and confectionery. Additionally, Sheyda began professional experience as a Junior Purchasing Specialist at Everest Modern Pars Chain Stores. Sheyda is pursuing a Master of Business Administration in Marketing at Islamic Azad University Central Tehran Branch and has previously studied at the University of Science and Culture.