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Resh Sidhu is a multi-award-winning Global Director of Arcadia Creative Studio at Snap Inc., based in New York since January 2022, with over two decades of experience in the creative industry. Previous roles include Chief Creative Officer at Barbarian, where Resh led projects for prominent clients such as Samsung and American Express, and Group Creative Director at AKQA, with a portfolio featuring brands like Nike and Volvo. Resh has also served as Virtual Reality Creative Director at Framestore and held various creative positions at AKQA and LBi, consistently fostering inspiring and inclusive environments. Educational achievements include a Doctor of Arts in Digital Arts from the University of the Arts London and a BA in Design & Visual Communication from the University for the Creative Arts. Resh's work has garnered recognition from prestigious industry awards including Cannes Lions and D&AD.