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Krista Jackson is an accomplished marketing professional with extensive experience in the entertainment industry. Currently serving as the Head of Marketing at Snap Inc.'s Arcadia AR Creative Studio, Krista has spearheaded high-profile partnerships, including the Live Nation x Snapchat collaboration, and has effectively managed cross-functional teams. Previously, Krista held various marketing roles at HBO, where strategic marketing campaigns for series like Euphoria garnered significant viewer engagement. Additional experience includes coordinating production efforts at A&E and NBC, along with educational credentials from the University of Southern California in Broadcast Journalism and a Digital Marketing Certificate from General Assembly.