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Fadi Maktabi currently serves as the Head of Big Box Retail within the US Large Customer Solutions team at Snap Inc., leading initiatives to enhance client reach and engagement through augmented reality and advertising solutions. Previously, Fadi held various leadership positions at Snap, including Head of Marketplaces, D2C Brands & Retail Media Networks, and US Emerging Sales Manager for Footwear & Marketplaces. Fadi’s prior experience includes founding Hearts & Science in MENA as General Manager and overseeing new business and strategy at OMD UAE, achieving notable success in business conversions and client management. Early career roles encompassed positions at Mediaco and Virgin Megastore MENA. Fadi holds a BA in Business (Marketing) from the American University of Beirut.