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Amar B. is an experienced product manager currently working at Snap Inc. since December 2019, focusing on AR and Generative AI to enhance user engagement on Snapchat. Prior to this role, Amar served as the Director of Research for Media & Technology at PSB Insights, where leadership was provided for various research projects aimed at aiding media and technology firms in brand strategies. Amar's background includes product management at Vixlet, where a fan engagement platform was developed for major sports brands, and a position as Creative Technologist at the MIT Design Lab, leading projects exploring innovative digital solutions. Earlier experience includes software engineering roles at Orange and Element K, now Skillsoft. Amar holds a Master of Science in Comparative Media Studies from the Massachusetts Institute of Technology and a Bachelor of Science in Computer Science from the Rochester Institute of Technology.