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Adam Katzenback is a seasoned professional in creative and brand strategy, currently serving as the Head of Verticals for Beauty, CPG, Entertainment, Media, and Canada at Snap Inc. Since March 2020, Adam has also contributed to the Sunday Dinner Community as a Diner and consulted for Hobson Holdings, where strategic initiatives led to significant business expansion for Miniac Films. Prior roles include Director of Operations at Arts & Letters Creative Co. and Managing Director at VIRTUE Worldwide, where Adam was instrumental in developing brand strategies for major clients such as Activision Blizzard and Amazon. Adam's earlier experience includes leadership positions at Carrot - The VICE Digital Agency and other prominent firms, cultivating a strong focus on creative campaign development and team performance. Adam holds a Bachelor of Science in Business Administration with an emphasis in Marketing and International Business from Marist College.