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Smyyth's focus is on Carixa cloud software and services to optimize credit, collections, trade promotion management, and deduction management. John was previously Founder, CEO, and Chairman of Creditek Corp., from start-up to the singular leadership position in A/R BPO, and to its ultimate sale. John’s early career positions were as Director of Credit, VP Distribution, and EVP Global Operations in the consumer goods industry, and also led a consultancy. Credit2B, another leading company he founded for automated business credit decisions, was acquired by a strategic acquirer in 2018. He is a graduate of Rutgers University.