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Sergio Bayo Martinez has extensive experience in retail management, currently serving as Concessions Manager at Smythson of Bond Street since September 2015, where responsibilities include overseeing store operations, scheduling, customer service, and sales targets. Previous roles include Maternity Cover Store Manager, Supervisor, and Senior Sales Associate, where Sergio developed skills as a Gold Stamper. Prior experience includes Logistics and Stockroom Manager at Benetton Group, Customer Services Supervisor at Buscaprof Internet, and Sales Assistant at El Corte Inglés. Sergio holds degrees in Marketing and Business from Mancomunidad and Business Administration from Instituto Politecnico Formacion Profesional.