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Michael Sardo is a seasoned professional in ecommerce merchandising and digital marketing, currently serving as the Senior Ecommerce Merchandising and Trading Manager at Smythson of Bond Street since August 2020. Prior experience includes roles as Online Trading Manager at Arcadia Group Ltd and Senior Ecommerce Assistant Merchandiser at Hunter Boot Ltd. Michael began their career with positions such as Assistant Merchandiser at Paul Smith and Merchandise Administration Assistant at TOPSHOP TOPMAN. Michael's early roles also include internships in digital marketing and social media with AM Only and Involved Group. In terms of education, Michael holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a Bachelor of Arts in Fashion Merchandise Management from the University of Westminster, complemented by a study abroad in Fashion Marketing at the Fashion Institute of Technology.