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Laura Matter is a seasoned marketing professional and architectural expert with over 20 years of experience in the industry. Currently serving as Vice President and Marketing Director at SmithGroup since April 2004, Laura oversees the firm’s branding, marketing, and business development strategies. As Principal and Corporate Practice Manager, responsibility includes managing the Learning group’s strategic initiatives, client development, and public relations. Laura’s career at SmithGroup has progressed through various roles, beginning as an Architecture Intern and advancing to senior marketing positions, reflecting a deep expertise in marketing coordination, proposal development, and client engagement. Academic credentials include a Master’s in Business from the University of Michigan-Dearborn and dual Master's and Bachelor's degrees in Architecture from the University of Detroit Mercy.