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Erin Blaisdell is a seasoned digital marketing professional with extensive experience in e-commerce and digital communications. Currently serving as the Senior Digital Marketing Manager at Smith Optics, Erin previously held the position of Director of Ecommerce at mindbodygreen.com, where responsibility included maintaining and optimizing the online shop. Other notable positions include Sr. Manager of E-Commerce at Ursa Major Skincare, where Erin managed cross-channel DTC efforts and digital marketing campaigns, and E-Commerce & Digital Marketing Manager at commando llc, focusing on DTC strategies and performance reporting. Erin’s career also features roles in digital communications for Fortune 500 clients at Fuse and brand coordination for Burton Snowboards, in addition to a foundational background in SEO and content management. Erin holds a Bachelor's degree in Psychology from the University of Massachusetts Lowell.