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Rob Hulleman has a long and varied work experience. In 2011, they began working as a Freelance Designer for robhulleman.nl. In 2010, they became an Online Marketeer for Midsol Media. In 2013, they took on the role of Managing Director for Mondola. In 2017, they Co-Founded and became a Shareholder for maandprijs.nl. In 2019, they became a Product Manager for Kostenservice. In 2014, they were a Product Manager and Manager of Product & Partnerships for CR5 group. In 2020, they began Driving to Mongolia on a Sabbatical for Planet Earth, and they are currently the Founder & CPO for Smiler.

Rob Hulleman obtained a Bachelor of Business Administration (BBA) from HU University of Applied Sciences Utrecht (Hogeschool Utrecht). Rob also holds a Certificate in Film/Cinema/Video Studies from Open Studio Amsterdam. Lastly, they studied Communication & Multimedia Design at Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen.