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Jihae Lee is a seasoned manager in global IP business development and planning at 스마일게이트, driving initiatives in licensing, OSMU, and collaborations since June 2021. Previously, Jihae served as a project manager at 스마트스터디, overseeing the successful global Kids' YouTube channel 'Pinkfong! Kids' Songs & Stories' with over 40 million subscribers and managing various ad campaigns on the Google Ads platform. Prior experience includes roles as an overseas manager at Tappytoon and JM ANIMATION, focusing on localization of web-comics and coordinating with global animation studios during production phases. Early career experience involved working as a senior engineer at Accenture, contributing to global projects and bridging communication between technical departments. Jihae holds a Bachelor of Arts in Industrial Design from the University of Santo Tomas.