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Andrew Wells is an experienced ecommerce professional, currently serving as Senior Ecommerce Manager at Smiffys since May 2013, where responsibilities include overseeing the maintenance and functionality of Australian B2B and B2C websites, along with executing site upgrades through data analysis. Previous roles at Smiffys encompassed Ecommerce Manager and Senior eCommerce Executive, focusing on site design and integration of third-party platforms such as eBay, Amazon, and Google Analytics. Before joining Smiffys, Andrew worked at Severn Sports Mountain Adventures as Retail Manager and Retail Assistant/Ski Technician, where skills in staff management, customer service, and technical support were developed. Andrew's career commenced with a position at N C L Office as Office Fitter/Delivery Drive. Andrew holds a Master of Engineering degree in Mechanical Engineering from the University of Leeds, completing studies in 2006.