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Arefin Moin is a seasoned marketing professional with extensive experience in brand management, particularly within the contraceptive sector. As a Senior Brand Executive at SMC Enterprise Limited since July 2021, Arefin Moin has been responsible for analyzing brand positioning, shaping brand objectives, and developing go-to-market strategies. Key responsibilities include measuring marketing campaign effectiveness, assessing ROI and KPIs, and monitoring market trends. Previously, Arefin Moin held the role of Brand Executive at SMC Enterprise Limited and served as a Brand Executive and Management Trainee at Square Food & Beverage Ltd. from September 2017 to July 2021, further honing expertise in brand strategy and consumer insights.