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Amanda joined Smarty Pants as an Insights Whiz in September of 2021. She plays an integral role on both qualitative and quantitative research initiatives – from screener and activity development to participant recruit management to analysis and reporting. Her work spans key players in the food & beverage, toy & game, apparel and entertainment categories.

Prior to joining Smarty Pants, Amanda was a senior market research consultant at PNC Bank, where she began as a market research consultant. She was responsible for leading primary research projects across various lines of business, including investments, small business banking and the PNC brand.

Amanda also brought 8+ years of prior research experience to Smarty Pants. She began her career in behavioral healthcare at the University of Pittsburgh Medical Center (UPMC) as a research associate before assuming the roles of research coordinator and project analyst at Community Care Behavioral Health Organization. Amanda then became a quantitative project manager at Newristics, a Scottsdale, Arizona-based market research firm that specializes in messaging optimization using behavioral science and artificial intelligence.

Amanda earned her Bachelor of Science in Applied Psychology from Robert Morris University and a magna cum laude Master of Arts in Research Methodology from the University of Pittsburgh.