Peter Horwich has extensive experience in marketing and strategic planning within the medical device industry. Currently serving as Vice President of Marketing at Electromed, Inc., Peter has previously held significant positions at Johnson & Johnson MedTech as Associate Director of Strategic Planning for Medical Devices and at Medtronic as Senior Program Marketing Manager focusing on product launch and commercialization in both spinal cord stimulation and cardiovascular disease. Additionally, Peter has contributed as Global Product Marketing Manager at Medtronic and Senior Product Marketing Manager at 3M, emphasizing R&D and cross-functional leadership. Early in the career, Peter also worked as Marketing Manager at TDK, specializing in product launch and go-to-market strategies.