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Martha Borets'ka is a professional in the field of sociology with extensive experience in lead generation and research. Currently serving as the Lead Generation Team Leader and previously as a Lead Generation Specialist at SmartTek Solutions since April 2022, Martha has played a crucial role in the IT service sector, particularly in building dedicated teams for various development projects. Prior experience includes working as a Sociologist at Fama - Custom Research Agency from March 2019 to February 2022 and at City Institute in Lviv from July 2019 to February 2021. Martha holds a Master's degree in Sociology from Ivan Franko National University of Lviv, obtained in December 2021, and a Bachelor's degree in the same field, completed in June 2020. Currently, Martha is pursuing a PhD in Sociology at the same university, further advancing expertise in this discipline.