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Lancelot Dsouza is the Chief Marketing Officer at SmartReach.io, where he is responsible for building the Marketing, Sales, and Customer Success verticals. Previously, he served as the Chief Business Officer at Bennett Coleman and Co. Ltd. for CouponDunia. Lancelot has a background in business development, affiliate partnerships, and strategic alliances from his time at Zee Entertainment Enterprises Limited and ICICI Bank Ltd. He holds a PGDMM in Marketing from SVKM's Narsee Monjee Institute of Management Studies and has a Bachelor's degree from the University of Mumbai.