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Hande Aydemir is a seasoned product director at SmartPulse Technology Inc., specializing in energy generation software since October 2018. Responsibilities include overseeing product ownership, planning sprints aligned with customer priorities, and leading an analysis team to gather business requirements, create user scenarios, and enhance user experience through feedback analysis. Prior experience includes roles as team leader and senior consultant at APLUS Enerji, where Hande focused on forecasting Turkish electricity prices and analyzing energy trading business processes. Additional experience as an energy trading assistant and business development assistant at Fina Enerji Holding A.Åž. complements a strong educational background, including a Master's in Financial Economics from Galatasaray University and a Master's degree in Economy along with a Bachelor's degree in Statistics from Anadolu University.