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Mahmoud Saleh is an experienced marketing professional with a strong focus on performance marketing and PPC management. Currently serving as PPC Manager and Senior Performance Marketing Specialist at SmartPlus, Mahmoud leads B2C E-commerce projects and optimizes campaigns across various digital platforms, including Facebook, Google AdWords, and TikTok. Previously, Mahmoud held roles at Hempel A/S, Lean Scale, E3melBusiness, Reyana Advertising, and talabat, contributing expertise in managing performance marketing activities, A/B testing, data analysis, and media buying. Mahmoud holds a Bachelor of Business Administration from Helwan University Cairo, specializing in business, management, and marketing.