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William Ferguson is a seasoned product designer with experience spanning various roles and organizations. Currently serving as a Product Designer at SmartPass since October 2024, prior positions include Senior Product Designer at Handshake and Senior Product Designer at Wayfinder. Ferguson has also contributed as a Design Mentor at Avocademy, worked as a UX Designer on a contract basis with Desklight, and held roles at Tock and RXBAR, focusing on both consumer-facing products and internal organizational design. Early career endeavors included innovation consulting at Salesforce and a fellowship at Experience Institute. William Ferguson holds a self-designed degree in Information Sciences & Technology and Psychology from Penn State University, complemented by certificates in Climate Change and Leadership.