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Agija Kola has extensive experience in marketing and communications. Agija is currently the Chief Marketing & Communications Officer at SmartLynx Airlines Ltd, leading a team in managing brand positioning, public relations, internal communications, and more. Prior to this role, Agija was the Global PR & Internal Communications Director at DYNINNO Group and DYNATECH Latvia from 2019 to 2021. Agija also served as the Head of Marketing and Public Relations at Radisson Blu from 2017 to 2019 and as the Head of the Social Media division and Marketing Manager at airBaltic from 2013 to 2017. Agija's earlier experience includes roles at leading Latvian agency Inspired Communications focusing on project management, event marketing, and sponsorships.

Agija Kola obtained a Bachelor's degree in Public Relations, Advertising, and Applied Communication from SPPA, where they studied from 2008 to 2011. In addition to their degree, they have also earned several certifications. These include "Project Management Essentials" from FranklinCovey, obtained in June 2019, "Presentation - Deliver & Defend" from TRIVIUMS apmācība, obtained in October 2018, "Experiential Leadership Program" from Spring Valley Organizational Development Centre, obtained in May 2018, and "Performance Managment & Competency Based Interviewing Workshop" from Radisson Hotel Group, obtained in January 2018.