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Juan Pablo Veli has a diverse work experience in various roles and industries. Juan Pablo started their career as a Sports Content Writer for Mundo 52, a Mexican online magazine, and later became a Content Manager at Nicestream, where they focused on coordinating journalists and implementing SEO best practices for sports websites. Juan Pablo then joined iProspect as a Performance Paid Media Analyst, where they worked with various clients and managed social media campaigns. Juan Pablo later joined Frávega as a Paid Social Manager, leading the Paid Social strategy and launching the company's first mobile app. Juan Pablo also worked as a Performance Manager LATAM at Smartly.io, specializing in automating and optimizing Meta Ads. Juan Pablo briefly worked as a Digital Marketing Manager at Rebanking, developing a performance marketing strategy. Juan Pablo then joined Mercado Libre as an Online Marketing Supervisor, where they led the user acquisition efforts for the Mercado Pago ecosystem. Finally, they rejoined Smartly.io as a Customer Success Manager and is currently serving as their Customer Success Lead, working with a portfolio of ecommerce, education, and travel customers in Germany.

Juan Pablo Veli obtained a Socio Certificado de Adwords from Google between 2011 and 2013. In 2012, they completed the Programa Ejecutivo de Marketing Online at the University of Buenos Aires and Curso SEO-SEM at the Instituto de Marketing Online España. In 2010, they attended the Seminario Internacional de Marketing Deportivo at the Universidad de Palermo, where they studied marketing. From 2008 to 2010, Juan Pablo Veli pursued a Técnico Superior en Periodismo Deportivo at TEA, specializing in sports journalism. Juan Pablo has also obtained additional certifications, including The Complete SQL Bootcamp: Go from Zero to Hero from Udemy (expected in 2023) and Facebook Certified Media Buying Professional from Facebook (obtained in 2021).