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Graeham Sampson is a seasoned finance professional currently serving as Group CFO at Smartly.io since November 2022, overseeing comprehensive financial responsibilities in a high-growth ad-tech sector. Prior to this role, Graeham was the UK CFO for Publicis Groupe and held senior finance positions at Publicis Media, The Engine Group, and Lab49, where significant achievements included P&L improvement, financial restructuring, and successful corporate development initiatives. Graeham's expertise extends back to leadership roles at Tenet Group, Montpelier Group, and Synovate, with a foundational career at Deloitte and Image Metrics. Graeham holds an MBA from Alliance Manchester Business School and a BA (Hons) in Finance from The University of Manchester.