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Kellen Casebeer is an accomplished entrepreneur and sales strategist with a proven track record of success across various roles and companies. Currently, Kellen serves as Founder of The Deal Lab, where the focus is on achieving Message-Market-Fit to boost outbound meeting bookings. Kellen also holds several certifications, including being a Certified Clay Expert and a Smartlead Certified Partner, emphasizing expertise in sales methodologies and outbound campaign delivery. As an advisor at Revenue Roll and an ambassador at Paage.io, Kellen works on innovative strategies to enhance customer engagement and conversion rates. Previous highlights include launching successful outbound sales initiatives at LEON Health Science and generating significant revenue as an Enterprise SDR at Darktrace. Kellen’s entrepreneurial journey began with founding a home automation startup while in college, showcasing early success in leveraging technology for business growth. Educational experiences include studies at San Francisco State University and Diablo Valley College.