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Martin Bueno has over 20 years of experience in the digital and technology industry. In 1998, they founded Fiera.com, where they served as Founder Investor and CEO. In 2001, they joined JWT as Vice-President of Digital. In 2005, they became a Venture Partner at Digital Innovation Capital Group. From 2008 to 2011, they were Managing Director Digital at Havas Global (EuroRSCG). During this time, they also served as a Mentor at Ohio Univerisity's 10x Venture Accelerator. In 2016, they became a Co-Founder and Investor at SmartCultiva Hydroponics. In 2019, they co-founded FanIOT Argentina, where they are currently the Co-Founder and Director Ejecutivo. In 2020, they co-founded Hamelbot and Solar54 | Space Park & Life Innovation Labs, where they serve as Co-Founder and Board Director Member, respectively. In 2022, they will become Co-Founder and Director General at FanSat Argentina.

Martin Bueno began their educational journey in 1988 at Escuela Técnica Otto Krause, where they earned a Tecnico en Computacion. Martin then moved on to Universidad Tecnológica Nacional, where they studied Computer Science (BA) from 1990 to 1994. Martin later earned a Doctor of Computer Science from the University of Phoenix. In addition, they have served as a Mentor at 10-xelerator | Venture Accelerator at The Ohio State University.