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Daniela Figueiras is a seasoned marketing professional currently serving as a Product Marketing Manager at Smart Fit since October 2023. Prior experience includes a role as a Digital Marketing and Project Specialist at Triibo, where Daniela successfully led the management of SaaS digital products, resulting in a significant increase in the customer base and a high retention rate. Daniela has also demonstrated entrepreneurial skills as the founder of Dog's Balloon, an e-commerce venture in the pet industry. Previous roles include promotional planning analyst at Grupo Boticário, trade marketing analyst at Grupo Arcor, and marketing analyst positions at Biolab Sanus Farmacêutica and Whirlpool Latin America. Daniela holds a Bachelor's degree in Business Administration from USP and has completed further studies in Project Management and Marketing Management at FGV and Mount Saint Mary College, respectively.