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Vicki Trees serves as the Vice President of Segment Marketing for Landis+Gyr Americas. In this role, she is responsible for bringing industry and customer perspectives into the development of Landis+Gyr market strategies. She works directly with utilities, trade associations, analysts, consultants, and other industry influencers to better understand the needs of the marketplace and identify ways the products and services offered by Landis+Gyr best meet industry needs. She is an advocate for the advancement of smart utilities and cities, the digitalization and smartening of the grid, the empowerment of energy consumption, and is continually seeking ways to help the world manage resources better. An industry veteran, Ms. Trees has worked in the electric utility space for nearly twenty years. She has held leadership roles in product management and marketing, as well as roles in research, project management, and business process consulting. Prior to this, Ms. Trees served as general manager for a cable television distribution company and held positions in marketing, customer service, and general management within the telecommunications industry. Ms. Trees is an active participant in numerous industry associations and serves on several boards and committees, including SEPA, AEE, Clarion Women in Energy Council, Wi-SUN Alliance, DistribuTECH program committee, TechAdvantage program committee, NARUC, EEI, APPA and NRECA. Ms. Trees assists with facilitating industry dialogue at several major events including roles as both moderator and speaker. Over the past twelve months, she has offered content at the following events: Association of Large Distribution Cooperatives, TechAdvantage, SEPA Utility Conference, NARUC, EUCI Women in Energy Leadership Conference, and several Landis+Gyr sponsored events. Ms. Trees earned a bachelor’s degree in Economics and Political Science from the University of Minnesota.