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Matthias Rohde is a seasoned professional in digital advertising and conversion optimization, currently serving as Product Lead for Conversion Optimization at Smarketer GmbH, the largest Full Service Ads Agency in EMEA, since June 2018. With a strong background in eCommerce management and strategy, Matthias has previously held roles such as Senior Conversion Rate Manager and Consultant for various companies, including URBANARA and Merlin Entertainments plc, where responsibilities included enhancing user experience and driving online sales growth. Matthias's expertise lies in applying advanced psychological techniques to understand consumer behavior and effectively boost conversion rates, complemented by over seven years of experience in the hospitality industry's eCommerce sector, including key positions at Marriott Hotels and The Ritz-Carlton. Matthias holds a vocational education from Städtische Berufsschule für das Hotel-, Gaststätten- und Braugewerbe.