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Diego Borja is an experienced professional in digital marketing and programmatic advertising, currently serving as the Programmatic Strategy Associate Director at Smadex since November 2018. Diego has held various key positions within Smadex, including Head of Programmatic Operations VAS and Team Leader of Programmatic Adops. Prior to joining Smadex, Diego worked as a Digital Marketing Coordinator at mi.tv and Millicom (Tigo), where responsibilities included the creation and optimization of online campaigns across multiple platforms. Diego's career began as a Community Manager at PAXZU Colombia, Pimentone Media, and Geelbe, focusing on content creation and social media management. Academically, Diego holds a Master's degree in Marketing Management and Sales from Universitat de Barcelona and additional marketing qualifications from Universidad Europea Miguel de Cervantes and Universidad Central, complemented by an advanced English language degree.