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The Marketing Team at SMA Technologies is responsible for developing and executing strategies to promote OpCon, their Enterprise Workload Automation solution, to target markets including financial institutions, insurers, and other financial services businesses. This includes creating compelling content, managing digital marketing efforts, coordinating marketing campaigns, driving demand generation, and optimizing marketing operations to enhance brand visibility, generate leads, and support the company's growth objectives. The team collaborates closely to identify market opportunities, craft messaging, and ensure effective communication of the value of automation consultancy and managed automation services.