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Ross Craycraft, M.E.T. has a diverse work experience in the education industry. Ross currently serves as the Executive Vice President of Channel Strategy at Slingshot, where they focus on providing affordable course materials and tailored solutions for institutions. Before that, they worked as the Director of Channels & Strategic Partnerships at VitalSource, where they played a key role in delivering e-learning platforms to educational institutions. Prior to that, Ross was the Vice President at Ducere, a company that specializes in online business education. Ross also worked as a Consultant of Strategic Partnerships at Colloquy360, where they helped institutions expand their reach online and globally. Ross started their career at Pearson, where they held various roles, including Southeast District Sales Manager and Higher Education Technology Specialist.

Ross Craycraft, M.E.T. obtained their Bachelor of Business Administration (BBA) in Business Management from the University of Kentucky, where they studied from 1997 to 2002. Later, from 2013 to 2014, they attended Boise State University to pursue a Master of Educational Technology degree and a Graduate Certificate of Technology Integration, specialized in Educational/Instructional Technology.