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Lorena Cardoso Simões has a diverse work experience in various industries. Lorena is currently working as the Chief Revenue Officer (CRO) at Sling Hub since March 2023. Prior to this, they were the Head de Conteúdo at Grupo Consumoteca from October 2022 to March 2023. Before that, they served as the Head Of Marketing Communications at Sling Hub from August 2021 to October 2022. Lorena also worked as an Associate Curator at YDUQS from January 2021 to July 2021. Their previous role as a Marketing Specialist at Grupo SOMA included developing audiovisual content, web series, collaborations with influencers, and coverage of events. Lorena also worked as a Digital Media Specialist and Trainee at Red Bull in 2013 and 2012, respectively. Lorena started their career at TV Globo, where they held the positions of Communications Specialist and Assistant of External Relations from 2010 to 2011.

Lorena Cardoso Simões obtained a Master's degree in Behavioral and Decision Sciences from FGV - Fundação Getulio Vargas from 2018 to 2020. Prior to that, they completed a Graduate Certificate in Marketing and Management from Harvard Extension School, focusing on Business, Management, Marketing, and Related Support Services, from 2016 to 2017. Additionally, Lorena attended a summer course in Marketing/Marketing Management at Indiana University - Kelley School of Business in 2012. Lorena received their Bacharelado degree in Comunicação e Estudos da Mídia from Universidade Federal do Rio de Janeiro from 2007 to 2011.