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Sophia East has a diverse work experience in the creative industry. Sophia is currently working as a Creative Lead at SLIK since October 2022, where they are involved in copywriting, concept creation for digital campaigns, strategy, and business development. Prior to that, they worked as a Senior Copywriter at SLIK from February 2021 to October 2022, where they created campaigns for clients such as Qantas and The Sydney Morning Herald.

Before joining SLIK, Sophia worked as a Senior Copywriter at Digitas Australia in June 2020. Sophia also has extensive experience as a Senior Copywriter at MercerBell from December 2013 to June 2020.

Sophia started their career as a Creative Intern at The Works Sydney in March 2013, where they worked on live briefs for clients such as Jim Beam, Skoda, and Virgin Money. Sophia played a crucial role in attaining Sea Shepherd as a new client and their ideas were selected for a major campaign for Virgin Money.

Prior to their creative roles, Sophia worked as a Traffic Coordinator at Seven Network Limited from April 2012 to March 2013 and as an On Air Promotions Coordinator at Mediaworks New Zealand from April 2010 to April 2012.

Sophia East attended Waitakere College in Auckland for an unspecified duration of time. Sophia then pursued their tertiary education at The University of Auckland from 2007 to 2009, earning a Bachelor of Arts (B.A.) degree in Film, Television, and Media Studies. In 2013, they attended ADMA's Creative School for Copywriting.