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Pamoda Wijesinghe is currently a Lecturer in Marketing at the University of the West of England. Prior to this, Pamoda has held various roles in digital marketing and eBusiness development at companies such as Nivo Digital, AdroitLogic, and Aitken Spence Hotels. With a background in digital marketing and business management, Pamoda completed their MSc. in Digital Marketing from the University of the West of England, MBA from the University of Colombo, and BSc. in Business Management from University College Dublin.