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Inês Pais is a Senior Growth Consultant at Phiture since March 2022, specializing in data-driven strategies and CRM growth tactics while mentoring CRM Specialists. Prior to this, Inês worked at data.ai from October 2019 to February 2022 as a Mobile Marketer, focusing on user acquisition and CRM for app products. Inês also held roles at Hang My Ads, first as a New Business Manager and later as an Account Manager, where responsibilities included managing publisher portfolios and campaign performance. Earlier experiences include internships at Sotheby's and Cabral Moncada Leilões, as well as a research assistant position at the Calouste Gulbenkian Foundation. Inês is an entrepreneur, having launched a small e-commerce brand during graduate studies and holds a Master's degree in Marketing from ISEG and a Bachelor's degree in Art History from Universidade Nova de Lisboa.