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Zeynep Mutlu Bigalı currently serves as Principal Commercial Manager at Skyscanner, overseeing Destination Marketing & Airlines for the EMEA region since September 2015. Prior roles at Skyscanner include Senior Commercial Manager, where Zeynep managed a portfolio of over £2 million in accounts, primarily focusing on business development and strategic relationships with C-level contacts. As Commercial Manager, Zeynep excelled in managing global advertising accounts, achieving significant sales targets in destination marketing. Previous experience includes establishing marketing partnerships in the MENA region, which resulted in an 84% increase in traffic, and completing an 18-month Graduate Program that yielded notable SEO improvement. Zeynep's early career included an internship with Turkish Airlines, focused on customer profiling and marketing outreach. Zeynep holds a Master of Arts in French and Politics from The University of Edinburgh, with additional studies at Sciences Po Lyon.