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Margret Knitter advises her clients in all matters of intellectual property and competition law. This includes not only strategic advice but also legal disputes. Her practice focuses on the development and defense of trademark and design portfolios, border seizure proceedings, and advice on developing marketing campaigns. She advises on labeling obligations, packaging design, marketing strategies, and regulatory questions, in particular for cosmetics, detergents, toys, foodstuffs, and Cannabis. She represents her clients vis-à-vis authorities, courts, and the public prosecutor's office.

In the field of media and entertainment, she mainly advises on questions of advertising law, in particular product placement, branded entertainment, and influencer marketing. She is a member of the board of the Branded Content Marketing Association (BCMA) for the DACH region and Co-Chair of the European INTA Bulletins Committee.