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Martí Rafel Herrero has some 40 years of experience from the ski industry and from snow and mountain tourism. His experience during the past 20 years include directing, marketing and commercialization at Pal-Arinsal and VALLNORD in Andorra and at Boí Taüll and Balneario de Panticosa in Spain. Martí also has a background as an Olympic freestyle skier participating in the Olympics in Calgary (1988) and Albertville (1992).