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Kanan Kaur is a seasoned market research professional with extensive experience in qualitative and quantitative methodologies. Currently serving as a Senior Market Research Manager at SKIM since November 2019, Kanan has successfully led strategic research initiatives, contributing to the growth of key accounts such as Duracell, Danone, and Booking. Previous roles at SKIM included Market Research Manager, Senior Analyst, and Research Analyst, where Kanan focused on designing custom multidisciplinary research and enhancing qualitative expertise across the organization. Prior to SKIM, Kanan gained valuable experience at the magnetic collective and Vox Populi Research, specializing in exploratory qualitative research and brand strategy. Kanan holds a Master of Science in Economic and Consumer Psychology from Leiden University and two degrees in Applied Psychology from Delhi University.