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Joel A. Rodriguez is a Salesforce CRM Analytics Architect with extensive experience in analytics and data management across various sectors. Currently working at Fidelity Investments, Joel A. Rodriguez develops metrics frameworks and dataflows while designing impactful dashboard visualizations. Prior experience includes roles at Skience and Norfolk Southern Railway, focusing on structuring production environments and developing performance measurement dashboards. Joel A. Rodriguez also owned a small business, PERFORMANCE PPF, where the entire business strategy and operational processes were established. With a lengthy tenure at BNSF Railway, Joel A. Rodriguez held multiple positions, including Project Manager, Senior Manager, and Business Development Manager, leading significant projects related to analytics implementation and market strategy. Educational achievements include a Bachelor's degree in Business Administration/Accounting from Washburn University and ongoing Salesforce training through Trailhead.