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Kateryna Antypova is an experienced SEM professional with expertise in leading and managing search engine marketing strategies. Currently serving as SEM Team Lead at Howly and SEM Manager at SKELAR since December 2021, Kateryna has previously worked as a PPC Specialist at Webpromo and ITForce UA from March 2020 to December 2021. Kateryna holds a Master's degree in Project Management from O.M. Beketov National University of Urban Economy in Kharkiv, completed in 2018, and a Bachelor's degree in City/Urban, Community and Regional Planning from the same institution, earned in 2017.