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Robert Holmgren has extensive experience in the transportation sector, particularly with SJ AB, where involvement spans from 1999 to the present. In the current role as MarTech responsible for personalization and automation along with digital analysis, Robert oversees Adobe Analytics and Adobe Target for SJ's marketing and CRM. Previous positions include Analyst for Digital Customer Behavior, Channel Inventory Manager, Booking & Payment Manager, Head of Booking & Distribution, and Head of Sales Systems. Prior experience also includes a role as a Business Analyst at Linkon AB and as an Application Manager at SJ AB. Educational qualifications comprise studies at Linköping University, Folkuniversitetet, and Kalmar University.