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Dustin Gyger began their career in 2004 as an Executive Assistant to the EVP of Business Affairs at The WB Television Network. In 2005, they founded and became the CEO of sixthreezero Bicycle Company, a nationwide beach cruiser bike company based in Los Angeles, CA. Dustin started the company because of the need for affordable bicycles with a trendy and fashionable design. sixthreezero bikes can be found nationwide in retail stores and also be purchased online and shipped worldwide.

Dustin Gyger earned a Bachelor's degree in Communications from the University of Iowa.