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Asiff Hirji is an accomplished executive with extensive experience across various sectors, including fintech, education, and private equity. Currently serving as President of MoonPay since January 2023, Hirji is leading initiatives in Web3 infrastructure. As a Board Director at Forge and a Lecturer at the University of California, Berkeley, Haas School of Business, Hirji contributes to private equity education. Previous roles include President of Figure, where contributions transformed financial services through blockchain, and President and Chief Operating Officer at Coinbase, where significant revenue growth and product expansion were achieved. Hirji's directorships at companies such as RentPath, TES Global Limited, and Eze Software Group further demonstrate a strong track record in strategic leadership and investment. Hirji holds an MBA from Ivey Business School and a BSc in Computer Science from the University of Calgary.