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Michele Kalb possesses extensive experience in consumer and market intelligence, currently serving as a Consumer & Market Intelligence Internal Consultant at General Mills since February 1998. In this role, Michele focuses on project execution and analytics, particularly in Launch Year Sizing for Innovations and measuring Global Brand Equity. Prior experience includes roles as a Consumer Insights Associate, engaging in international business assessments and data processing using various analytical tools. Additionally, Michele has worked as a Research Strategist at SIVO Insights, Inc. and as a Senior Research Associate at Minnesota Opinion Research Inc., where responsibilities included data management and training new employees. Michele holds a degree from the University of Minnesota, earned between 1991 and 1995.